OK, it’s no surprise that I’m a big Audi-fan, and so is Cameron. The new Audi A5 has been launched, and there are some new TV commercials, featuring a stunt kite flying behind two Audi A5’s, with a special musical soundtrack by swiss group Yello.
The best bit is that this is all REAL – not computer generated :
“This is not a trick, all the images are real,” says Jagoda Becic, Head of Advertising at Audi. “Authenticity,” she says, “was the essential requirement. If it hadn’t been possible to navigate the kite by car in reality, then we wouldn’t have implemented the idea.”
Click here to see the kite TV ad, and some more bits & pieces about the commercial.
And don’t forget the new Audi A5 micro-site – lots of pictures, video, etc.