Advertising ? Or egg-vertising ?

Found this post about the U.S. based TV network CBS – who recently distributed millions of mini-adverts, laser-etched onto the side of EGGS !

The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs ā€” 35 million of them in September and October.

The company responsible is called Egg Fusion. They have entire marketing campaigns around the humble egg.

Soon – we won’t know what we’re cracking into our pan !

The best bit is the specific “slogans” being displayed on the eggs – for the various CBS tv shows.

Some great puns !

  • CSI – Crack the Case on CBS
  • The Amazing Race – Scramble to Win on CBS
  • Shark – Hard-Boiled Drama

More here.

Advertising on Eggs – now I’ve seen everything !!


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